Mercedes Benz Mixed Tape

Cool music to download every month – free and legal – and a great forum for the young artists: that was the concept behind Mercedes Benz’ music platform „Mixed Tape“. // Project: Branded entertainment, web special, music player visualization of the current downloads in real time (3D sculptur) // Task: concept, design of edition 01 to 09

This project was created during my time at Scholz&Volkmer, Wiesbaden.

MT_01

MT_03

MT_05

MT_08

Awards

2005
Silver medal at the International Automotive Advertising Award (IAAA), Michigan
Shortlist at the 52nd Cyber Lions, Cannes
Silber medal at the New York Festivals Interactive

2004
red dot for high design quality, red dot communication design award, Essen
Finalist at the London International Advertising Award (LIAA), London
Bronce medal at the DDC competition, Kommunikation vernetzt des DDC, Frankfurt am Main