branding design interactive media

Mercedes Benz Mixed Tape

Cool music to download every month – free and legal – and a great forum for the young artists: That was the concept behind Mercedes Benz’s “Mixed Tape” music platform. The music could be heard via a specially developed music player that came in three different sizes. The current downloads were visualised in a 3D sculpture in real time.

Silver medal at the International Automotive Advertising Award 2005 (IAAA), Michigan
Shortlist at the 52nd Cyber Lions, 2005, Cannes
Silber medal at the New York Festivals Interactive 2005
red dot for high design quality, red dot communication design award 2004, Essen
Finalist at the London International Advertising Award 2004 (LIAA), London
Bronce medal at the DDC competition “Kommunikation vernetzt” 2004, Frankfurt am Main


Project: Web special for Mercedes-Benz / Branded entertainment
Contribution: Concept, design, edition 01 to 09
Agency:  Scholz&Volkmer, Wiesbaden
Year: 2004