branding

Why is the RITTER SPORT chocolate a square? Because it fits better in the pocket of a sports jacket without breaking and still has the same weight as a conventional bar. This was Clara Ritter’s pioneering idea in 1932, profitable also because the new factory...

Pain? No way! There is a solution for every kind of pain, as well as for outdated design: after the Aspirin product packaging has been renewed, the website was adapted and modernised. Accompanying the packaging relaunch of the aspirin products, the German brand website was...

Urban Interface is an art project that deals with the “changing understanding of the public and private space”. After a first run in Berlin, it also took place in Oslo. The website introduces the artists and their projects. It also documents all processes and over...

Sweat Yourself – People sweat when they have fun! We wanted young people to document this fun, to allow them to have a more relaxed relationship with their bodies. New packaging, new claim “Live your Style”, new website. Our task was to find a new...

The new, international NIVEA website was supposed to be more “cosmetic” and emotional. At the same time, the new umbrella brand strategy “Beauty is…” was developed, which was integrated alongside a comprehensive history area. The result was a design with many curves and smooth transitions,...

“evian – I am what I drink” was a very nice pitch project: The brand was supposed to get a new and modern look. The focus was on the origin and purity of Evian water and a lot of information about the meaning of “drinking...

If you have always been interested in taking a look under the skin, FUTURO was the right place for you. Almost every joint was shown in 3D, rotatable and all muscle layers and tendons could be switched on and off so that an anatomical detailed...

Clarity and respectability were the focal points for the development of the new corporate design – logo, stationary and seminar materials. The website presents the personality and success trainer, his seminars can be booked online.  The website comes with a broad chapter within which current...

The guests of the anniversary party became part of a real-time installation: At check-in, each visitor received a transponder with personal data and was thus locatable. By user tracking, the movements were visualized on screens in real time during the party. As a memory, each...

In 2004 and 2005, I designed various web specials for Mercedes Benz and I was responsible for the maintenance and further development of their international brand website. NAIAS Detroit 2004Web special for the North American International Auto Show (NAIAS) 2004 within which the product highlights...