The new, international NIVEA website was supposed to be more „cosmetic“ and emotional. At the same time, the new umbrella brand strategy „Beauty is …“ was developed, which was integrated alongside a comprehensive history area. The result was a design with many curves and smooth transitions, providing space for large beauty visuals. „Beauty is…“ got its own chapter, in which NIVEA users around the world were invited to describe their own concept of beauty and to document it with a photo.
In „The NIVEA History“ chapter the user could get information about the history of the brand and, for example, watch old commercials. The user had the opportunity to browse freely or to choose a „Guided Tour“ to experience the development of packaging in chronological order, for example.
Relaunch of the international brand website NIVEA.com (Beiersdorf)
Documentation of the new design specifications in an online style guide
Development of the new brand presentation
Contribution: Concept, design, creative direction
Agency: Fork Unstable Media, Hamburg