In 2004 and 2005, I designed various web specials for Mercedes Benz and I was responsible for the maintenance and further development of their international brand website.
NAIAS Detroit 2004
Web special for the North American International Auto Show (NAIAS) 2004 within which the product highlights of the booth was presented: the Vision Grand Sports Tourer and the SLR McLaren.
Mercedes Benz Welt
Web special accompanying the construction of the “Mercedes-Benz Welt” in Stuttgart, which documented the progress: a comparison between the current state (webcam) and the vision (3D rendering) was possible due to a “virtuality controller”.
Shortlist at the 52nd Cyber Lions in Cannes, 2005
Regular updates of the international brand website, development of branded interaction elements (e.g. video player module) and documentation within the interaction guide lines.
Web special for “NAIAS Detroit 2004”
Web special for “Mercedes Benz Welt” in Stuttgart 2004
Music platform Mixed Tape
Maintenance and further development of the Mercedes Benz corporate website
Contribution: Concept, design, development of interaction guide lines
Agency: Scholz&Volkmer, Wiesbaden.
Year: 2004 bis 2005