Pain? No way! There is a solution for every kind of pain , as well as for outdated design: after the Aspirin product packaging has been renewed, the website should also be adapted and modernised. // Project: Relaunch of the German brand website of Aspirin (Bayer Health Care) // Task: concept, design concept, creative direction //

This project was created during my time at Fork Unstable Media, Hamburg.


Accompanying the packaging relaunch of the aspirin products, the German brand website was revised in its structure and adapted to the new look. A new image and illustration style has also been developed for the website. The result is user friendly and easy to navigate, each product has its own emotional world. In addition, a pain counselling tool was created and the brand history mapped.