„Mir sind Schwabe, mir könne ned anderscht,“ – this is the Swabian way of saying “We can not help it” and it was Alfred Ritter’s answer to the question why the RITTER SPORT Organic Chocolate is made with such great effort, perfection and attention to detail. There is nothing to add.

Project: Webspecial for the introduction of the RITTER SPORT organic chocolate range
Contribution: Concept, design, creative direction
Agency: Fork Unstable Media, Hamburg
Year: 2008