„Design that Matters“ was the title of a design course I held in the Masters Program of Business Communication at the University of Applied Sciences, Berlin. With Design Thinking techniques we focussed on finding innovative answers to questions raised by current social issues.
Task: course design, teaching
Master of Business Communication at HTW, Berlin
Topics or questions the students wanted to address were for example: to reduce the amount of plastic rubbish or how to help people to recycle their plastic correctly, the „Kita Krise“ in Berlin or how we can fight loneliness and anonymity in major German cities, not just for the elder.
Even though the topics themselves were not new, the students were able to find new solutions through empathising, a strong focus on the persona’s needs and the use of different brainstorming techniques.
threeeasy – recycling made easy…
threeeasy’s three brand values: encouraging, eco-friendly and easy
The SOLUTION for small households: the three-piece garbage bag
(students from left to right: Lena Lülfing, Jonas Hilkert, Carolin Oberst) and an App that helps you sort your stuff
Visualising research data and findings was an essential part of the development process, as well as prototyping.
„The course was very dynamic and we were able to do a lot of creative work independently in our groups. I also found the lectures on design thinking and „good design“ very interesting and enlightening.“