After running my publication design course twice at RMIT Vietnam, I decided to initiate a publication about publication design, more specifically a showcase of student work from 2017 and 2018 to proof that „Print is not dead“. The book will be published in March 2019.
Signs of Saigon is documenting and investigating on urban typography in Saigon and beyond. When working at RMIT Vietnam, Saigon South Campus, I had the chance to turn my passion into an academic research project, focussing on the „visual identity of the city“.
Print is not dead – in this project students had the chance to explore publication design as a medium that provides diverse design possibilities, that satisfies human needs and nourishes our senses. A medium that can provide an immersive experience, like no other technology.
Starting with exploring basic letterforms, their relationships, space and positioning, readability, construction and deconstruction – this was the base of the typography class I ran at RMIT Vietnam.
Saigon is a mega city with probably 10 million people, the economic center of a socialist republic with a capitalist market economy, formerly French colonialised. Saigon is a city of contrasts, a city with a moving history, a city on the way to a cutting-edge… Read more
Imitation desired! The students’ results of the seminar „Experimental Typography“ were published in a book. // Project: Book „trytype – experiments in typography“, publication on the topic of alternative typography aesthetics // Authors: Professor Guido Ludes, Steffi W. Neukirchen // Task: concept, design, creative direction, head of the student… Read more
„Typography can sometimes be art“ – even or maybe just when you can no longer read it. // Seminar: Experimental typography at the RheinMain University // Task: Teaching together with Professor Guido Ludes, own experimental typography work